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I’m Selling Cars
What a change! Now I get to help sell cars. I see a Ford in my future. How about you?
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People ARE Talking. Are YOU Listening?
Several things have happened lately to remind me of how Social Media can - and should - be used to enhance a business's marketing strategy and provide it the ability to fully engage with its customers,...
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Important Stuff Happening Here!
Seeing how Lowe's has managed to provide their installers with portable marketing materials, I herewith offer an idea I have for marketing myself. What do you think?
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What Goes Around . . .
I was interviewed nearly two years ago on the issue of using social media for small and large organizations. I had forgotten about it. I was recently asked if it could be used elsewhere and, since it's...
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I Review Age of Context: A Must Read
Age of Context is an important book. With the advent of spoonfuls of "big data" being used in conjunction with sensors and gps location capabilities, created and accessed socially through mobile...
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Universal Innovation
Wondering why innovation is something we should be encouraging and facilitating throughout the world. Everyone is capable of coming up with innovative ways to do things that aren't necessarily about...
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Had No Idea I’m In Biotech
The other day I received a huge catalog in the mail. As one who routinely has thrown printed Yellow Pages, or other directories, into the recycle bin immediately upon receipt, I was curious why this...
View ArticleThey’re Finally Catching Up To Me
The last few years I was employed at Rocketdyne, my job – which I essentially created – was to research social media for the purpose of bringing it inside the firewall for internal communication and...
View ArticleAttention to Detail
A small marketing gesture I just noticed while contributing to the delinquency of this major.
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